tori prince - ceo
Founder and CEO of Transformed to Sell. Her career started as a child when she would decorate her tents on weekend camping trips and re-arrange furniture wherever she could get away with it. After selling a successful merchandising company in 1998, Tori traveled the world studying culture, architecture and color. Intuition told Tori she would be very good at “helping people get more money for their houses through presenting the houses in a model home style”. In 2001, Tori launched Real Appeal Staging and Design in San Francisco. Tori noticed that many realtors assisted sellers in preparing their homes for sale by calling plumbers, painters, floor installers, handymen, etc. Tori thought the realtors would far prefer to spend their time selling more houses. At that point, her company became “full service,” offering one stop shopping to realtors and their sellers.
In 2009, Tori moved to San Diego to be closer to her two sons and their families and a year later, launched Transformed to Sell. Her expertise in creating amazing results on a budget has caused stellar growth, and the company is on track to have another record year!
“Staging is a science…from how your eye travels around a room to how the vibes of a room affect one’s emotions. Our goal is for each person to want to linger… to take in the glory of the space they could purchase. For each potential buyer to feel that their new home would be exciting and a safe place to not only live, but to thrive.” - Tori Prince
kris eddington - lead designer
Kris is the lead designer for Transformed to Sell. She grew up in Encinitas and earned her BA in Interior Design from Brigham Young University. During college she studied art history and architecture in countries throughout Europe, such as, France, Italy, Austria and Germany. Kris joined the company in 2011 when Transformed to Sell operated out of a three car garage! Her amazing aesthetic includes causal beach coastal with modern, clean, and simple lines. She loves staging because it is an instant dramatic transformation.
“People are constantly amazed at how quickly their homes can be changed into simplified, purposeful, and inviting spaces. We hear over and over how they wish they had made the changes years before so they could enjoy it! That is the biggest compliment for me and brings me such joy. I truly do love what I do and feel very blessed each day.” - Kris Eddington
Stacey Hackett and Tambra Davis - Wood workers and Re-finishers
Stacey and Tambra are master wood refinishers. This team has done all the kitchen/bath cabinet refinishing for us. Their love of home design and decorating began young and the passion of Interior design, draperies, remodeling and artisan wood finishing became a lifelong passion. They have 15 years of experience with staging and design, as well as wood refinishing and repair. They have designed for Haus and Home, Legacy Home Furnishings and Thomasville Home Furnishing.
Hector macias - CREW
Hector has been with Transformed to sell for a number of years and came to the company from his position in the US Marine Corps where he was a scout sniper. Hector enjoys the flexibility and freedom of working for Transformed to Sell giving him to excel in creating the best service possible.
tamara holloway - executive assistant
Tamara actually worked for Tori 30 years ago as a receptionist for Tori’s first start-up company, Monarch Service Group. Tamara and Tori have remained in contact throughout the years and Tamara jumped to the chance to work with Transformed to Sell. Tamara utilizes her computer proficiency and customer service skills to ensure our Realtors and Sellers are being cared for in the best possible way
alvaro vaz - designer
Al was born and raised in New York City and studied advertising and design at the Fashion Institute of Technology in Manhattan. After college, he worked for a few mid-sized ad agencies including the Loreal campaign. He also worked as an assistant art director for a home design magazine. His next endeavor led him to take on an administrative role as office manager for a successful public relations agency, a roll he held for 15 years before deciding to fulfill his desire of moving to Southern California with hopes of working with a staging company.
“What I love about this career change and Transformed to Sell in particular, is being in a creative environment again. But even more than that is the immediate sense of welcome I’ve felt into what is really more a family of hard working, kind and creative people.” -Al Vaz
cyn colip - Lead Stager
Cyn was raised in Indiana and has always had an eye for style, color and balance. After getting her first degree in Art History at the University of Arizona, Cyn moved to San Diego, where she earned another degree from the Design Institute. When she is not putting her creative stamp staging homes, Cyn loves to travel, practice yoga, and takes her dogs out on long walks on the beach with her husband Chris. In early 2017, Cyn transitioned to the Transformed to Sell team.
“The most magical part of any design project is when I’m in a flow with it. I enjoy being intensely focused and totally invested in the final look.” - Cyn Colip
chloe watkins - Stager
Chloe is currently finishing her Bachelors Degree in interior design at IDI in Newport Beach. She has always loved design and decorating and discovered her talent for interior design during her second year of college. She was going to school originally for animal sciences in hopes to become a veterinarian, but quickly changed her line of work when she discovered interior design. Chloe has been working for Transformed to Sell since 2018 and is excited to continue her work with them in showing her love of art and design.
Skyler - Operation and Inventory manager
Skyler comes from a background with lots of project management experience and customer service. She has a natural gift for design, which has led her to Transformed to Sell. She aims to finish her architecture degree and continue a career in architecture and design. Skyler is raised in California, loves taking care of her dog and is always outgoing and upbeat around the office. She has a great mind to figure out any kind of technical glitch that can be improved in a company and is very organized and quick to achieve her goals.
Yvette - resident artist - field service coordinator
Yvette has always considered herself as an artist first and foremost. Her love of art and design began at an early age and parlayed her into earning her Bachelor of Fine Arts Degree -Interior Design from San Diego State. She has worked in various art, design, visual merchandising and sales management positions through the years all while raising her 3 amazing sons. She is married to her college sweetheart Robert for 26 years.